- Bollywood actress Sonakshi Sinha will promote 'Tiger Protect Camp' to protect and conserve the tiger population in India on TV.
- Wildlife channel Animal Planet has announced its fifth annual campaign, where Sonakshi will be the face of the channel’s 2016 "Where Tigers Rule" campaign.
- Sonakshi said “Danger Se Darr Nahi Lagta Endangered Se Lagta Hai” Sonakshi said , expressing her emotion on the tiger crisis in India.
- “I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature,” Sonakshi said.
- Starting March 1, the channel will offer viewers, based on their lives, habitats and behaviour of various tiger species.
- The show will bring stories of tigers, their co-existence with humans, the threatening environment and the conservation efforts of leading experts from India and around the world.
- The campaign is filmed at India’s magnificent forests, grasslands and protection reserves, including Madhya Pradesh’s Kanha and Bandhavgarh National Parks, Uttarakhand’s Jim Corbett National Park, Rajasthan’s Sariska and Ranthambore National Parks, West Bengal’s Sunderbans and Maharashtra’s Tadoba.
